Oh dear. I feel so embarrased to be British at the moment!
We've now unveiled our Official Olympics Logo.
. By the gods it looks awful.
To quote a few official sources.
[!--quoteo--][div class=\'quotetop\']QUOTE[/div][div class=\'quotemain\'][!--quotec--]"When people see the new brand, we want them to be inspired to make a positive change in their life. Prime Minister Tony Blair
"This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values. " International Olympic Committee President Jacques Rogge
Bwhahahahaha. What are they on!
It looks cheap, nasty, and horrible. If that's what 400,000 pounds buys you in this country (apparently the rumoured cost of the design) we don't deserve a single medal.... and probably wont win any, anyway!
I'm of the age not to far off these Young People they're supposed to be aiming at and I'm laughing my butt off!